Email Marketing

1. List: You might need to rent out a list the very first time, but for long term success you need to create and maintain your own list. Your own list will come from a base of your own customers. Focus on quality instead of quantity and allow your members to unsubscribe easily. An effective way to generate a good list is to have a landing page with basic information and then have detailed information upon submission of email address.
   
   
2. Medium: Based on your product you need to select between HTML and plain text. You also need to decide whether it is going to be a newsletter, promotions, announcements, press releases etc.
   
   
3. Frequency: You need to decide whether your emails are going to be daily, weekly or monthly.
   
   
4. Content: The subject line should be catchy and then your email should have interesting information that will involve the reader and then point them to the links of the product that you are going to promote. Example, a subject line of "Special Promotion just for you", followed with a body about the difference various promotions offered by different online casino.
   
   
5. Segmentation and Customization: You need to decide whether you will send a generic email to everyone on the list or will send two or three versions of the list. For example if you have customers from different language then you should segment it according to the products which work better for that specific country. Furthermore if you know the gender profile of your clients you can send targeted promotions for example Slots game related to female because they love to play slots more than male, etc. Address it when possible to a Name of your client like “Dear John”!
   
   
6. Tools: You need tools that will help you set up a system which provide information on which links were most clicked and how many people clicked them etc.