Choosing a Domain Name

Choosing a domain name is a really important task which people often don't pay enough attention to. It is directly connected to your business and, if done properly, it is like choosing a location in the downtown area rather than the suburbs. Below we've identified some factors that you might want to consider when selecting your domain name.

Short and sweet: The name should be easy to spell and remember. When using a long name, people may misspell it and potentially be redirected to a different website which could cost you valuable traffic.

Get dot com: Try to get a dot com as your suffix. You should only consider breaking this rule if you are targeting locally. In that case you can use, for example, .uk or .fr. Most people type a dot com suffix out of habit so if you are using a dot org or dot net, your visitors may inadvertently end up at a competitor's website.

Avoid numbers and hyphens: Avoid characters which create confusion, like hyphens. People often make mistakes and end up typing it in the wrong place. Also, avoid combinations of numbers and words such as casino4u because it is difficult to remember. Furthermore, if you are using numbers, avoid zero because it closely resembles the letter "o".

Trademark names: Never use domains that are "too well known" because you can easily encounter trademark issues. Names similar to Golden Palace or 888, aside from creating potential legal problems, don't help people to remember your name as they will often end up confusing your name with the bigger brands.

In the event that you are currently using a long domain name, consider prompting your users to add your website to their favorites. This is a great method to help you increase visitor retention.

Remember, having a great domain name is the key to improve your success, particularly in this highly competitive business.



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