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The promotional resources you provide are cutting-edge. No one has a marketing tools section quite like yours! I can always get what I need and I really appreciate the unpararalleled support!
- Sven Z.
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E-MAIL MARKETING GUIDELINES
To ensure the quality of our marketing practices and of those who represent us, we require that you abide by these rules. The affiliate understands that all communications must be consensual. No user on an affiliate list should ever have to unsubscribe from a list they did not intentionally subscribe to. We have a zero tolerance policy for the mailing of unsolicited e-mail at CasinoBlasters.
You are required to follow these guidelines, if you wish to be an affiliate:
These guidelines are represented as a statement of Internet standards and best current practices for proper mailing list management. If you follow them you will achieve greater results since you will invoke greater trust in a potential client.
- Permission of new subscribers must be opt-in, via an empty checkbox, before mailings commence.
- There must be a simple method to terminate a subscription. Mailing list administrators must provide a simple method for subscribers to terminate their subscriptions, and administrators should provide clear and effective instructions for getting off a list. Mailings from a list must cease promptly once a subscription is terminated.
- There should be alternative methods for terminating a subscription. Mailing list administrators should make an "out of band" procedure (e.g., an email address to which messages may be sent for further contact via email or telephone) available for those who wish to terminate their mailing list subscriptions but are unable or unwilling to follow standard automated procedures. For example, information on the advertised web site should take into account alternative method.
- Undeliverable addresses must be removed from future mailings. Mailing list administrators must ensure that the impact of their mailings on the networks and hosts of others is minimized. One of the ways this is accomplished is through pruning invalid or undeliverable addresses.
- Mail volume must take recipient systems into account. List administrators must take steps to ensure that mailings do not overwhelm less robust hosts or networks. For example, if the mailing list has a great number of addresses within a particular domain, the list administrator should contact the administrator for that domain to discuss mail volume issues.
- Steps must be taken to prevent use of a mailing list for abusive purposes. The sad fact is that mailing lists are used by third parties as tools of revenge and malice. Mailing list administrators must take adequate steps to ensure that their lists cannot be used for these purposes. For example, administrators can maintain a "suppression list" of email addresses from which all subscription requests are rejected. Addresses would be added to the suppression list upon request by the parties entitled to use the addresses at issue. The purpose of the suppression list would be to prevent forged subscription of addresses by unauthorized third parties. Such suppression lists should also give properly authorized domain administrators the option to suppress all mailings to the domains for which they are responsible.
- Terms and conditions of address use must be fully disclosed. Mailing list administrators must make adequate disclosures about how subscriber addresses will be used, including whether or not addresses are subject to sale or trade with other parties. Also, conditions of use should be visible and obvious to the potential subscriber. For example, two lines buried deep within a license agreement do not constitute adequate disclosure.
- Acquired lists must be used for their original purpose. Those who are acquiring fully verified opt-in lists must examine the terms and conditions under which the addresses were originally compiled and determine that all recipients have in fact opted-in to the type mailing list the buyer intends to operate.
- The nature and frequency of mailings should be fully disclosed. List administrators should make adequate disclosures about the nature of their mailing lists, including the subject matter of the lists and anticipated frequency of messages. A substantive change in the frequency of mailings, or in the size of each message, may constitute a new and separate mailing list requiring a separate subscription.
- One subscription, one list. Addresses should not be added to other lists without fully verified consent of the address owner. It should never be assumed that subscribers to a list about Football want to be added to another Football list, let alone a list about Golf. A notification about the new mailing list may be appropriate on the existing mailing list, but existing subscribers should never be subscribed automatically to the new list.
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